To the extent this Privacy Policy is inconsistent with the Terms and Conditions, this Privacy Policy prevails.
Thank you for visiting us online at toysrus.co.th. At Toys"R"Us, we strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding consumer privacy on the Internet, especially for children. Should we ask you to provide certain data by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Policy. Toys"R"Us reserves the right to revise this Privacy Policy and related notices at any time, and may post the revised versions in an appropriate location on the toysrus.co.th website without further individual notification. You can review the revised Privacy Policy and related notices on the toysrus.com.th website at any time. If your consent is required by applicable privacy laws, we will obtain your consent to changes before the revised Privacy Policy applies to you. Thanks again for visiting our website and for placing your trust in Toys"R"Us.
Toys"R"Us (Asia) Limited (“Toys"R"Us”, “we”, “our”, and “us”) is pleased to provide information to all of its customers about its online privacy policy. Please be assured that Toys"R"Us uses its best efforts to protect the privacy of visitors to this web site.
1. Purpose of Collecting Personal Data
We will use your personal data and the personal data of your children (if any) for the following purposes:
Our processing of your application for the Toys”R”Us STAR CARD Loyalty Program (“STAR CARD”), our administration of the STAR CARD Program and provision of related benefits and privileges;
The daily operation of our services;
Handling your enquiries and complaints;
Conducting customer, product and service surveys; and
Making any disclosures required by law and matters directly related thereto.
Please note that you must provide us your personal data for the above purposes. Otherwise, we may not be able to process your application and/or provide you benefits under the STAR CARD Program.
2. Types of Data We Collect and How It Is Used
The type of personal data we may use include but are not limited to your name, postal address, e-mail address, mobile phone number, date of birth, membership number, and data relating to the frequency of your patronage, bonus points record and billing, your children’s name(s) and date(s) of birth and any other data which may be necessary for the purposes mentioned above.
Toys"R"Us only gathers personal data when we fully inform you and get your consent voluntarily submitted by you. For example, we may collect personal data from you in order to get your feedback on our websites and our products, or to enter you in one of our contests, sweepstakes or e-newsletter list.
3. Direct Marketing
With your consent, we also intend to use your name, postal address, email address, mobile phone number, date of birth, membership number, bonus points record and transaction information and your children’s name(s) and date(s) of birth for the following direct marketing purposes:
Direct marketing of toy products, infant & pre-school products and in-store activities provided by us and the Toys”R”Us Companies (see list below) and related special offers, promotions, vouchers and coupons provided by us;
Special offers, promotions, vouchers and coupons for travel, dining, entertainment, amusement park, cinema, apparel, food, education, household, transportation, banking and other consumer products and services offered by our business partners.
We will not use your personal data or your children’s personal data for direct marketing without your consent. Marketing and promotional materials will only be sent by us and our agents, not by any other party.
If you DO NOT WANT to receive our latest product and special offers and special offers of our business partners, please untick the box on the application form.
You may at any time request us to stop using your personal data for direct marketing purposes through the contact details set out in Section 8 below.
4. Sharing of Personal Data
We are always conscious and respectful of your privacy and will not sell, transfer or lease your personal data. With your consent, we may provide your personal data to the following parties:
The Toys”R”Us Companies being: Toys (Labuan) Holding Limited and its subsidiaries and affiliates including, but not limited to Toys “R” Us (Asia) Limited, Toys”R”Us (Hong Kong) Limited, Toys”R”Us Holdings (China) Limited, Toys (Labuan) Ltd, Toys”R”Us (Malaysia) Sdn. Bhd., Toys”R”Us Retailing (China) Limited, Toys”R”Us (Singapore) Pte. Lte., Toys”R”Us (Taiwan) Trading Limited, Toys Retailing (Thailand) Limited (collectively the ‘Toys”R”Us Companies’);
The third party service providers who may send you promotional materials if necessary. The third party service providers are under a duty of confidentiality to us and are only permitted to use your personal data for the purposes of sending you Toys”R”Us related promotion materials only.
Any person who owes a duty of confidentiality to the Toys”R”Us Companies.
Besides, Toys"R"Us reserves the right to use or disclose any data as needed to satisfy any law, regulation or legal request, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.
5. Security and Data Retention
We are committed to ensuring that your data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the data we collect online.
We will not retain your personal data for longer than necessary to fulfill the purposes (including any directly related purposes) for which it was collected, unless otherwise required by applicable laws and regulations.
6. International Transfers
Your personal data will be stored in Thailand. We will not transfer your personal data across borders to other countries or territories unless required by law or with your explicit consent.
In case of international transfers, we will take appropriate steps to ensure that the overseas recipient:
is located in a country/region with Adequate Data Protection Standards, and takes legal measures or mechanisms aligned with the standard of the Personal Data Protection Act of Thailand B.E. 2562 (2019) (“PDPA”);
implements Binding corporate rules;
implements Appropriate Safeguards, including but not limited to Standard contractual clauses.
7. Our Privacy Policy Regarding Children
Toys"R"Us is very sensitive to privacy issues. We are proud of our longtime commitment to our customers. We are especially careful in any communications with one of our most treasured customers - children. Without consent of parents, Toys"R"Us will never directly collect personal data from children.
The site is not intended for individuals under the age of 20. We do not intentionally collect Personal Data from children. If you are the parent or guardian and believe your child has provided us with Personal Data, please contact us at the address below to request deletion.
Meanwhile, we urge parents to regularly monitor and supervise their children's on-line activities.
8. How to contact us
You have the following rights regarding your personal data:
right to access personal data;
right to correct personal data;
right to withdraw consent (if consent is the legal basis for processing);
right to delete personal data;
right to data portability;
right to restrict/object data processing;
right to file complaints with the relevant authority.
If you have any questions about our Toys"R"Us Internet Privacy Policy, or wish to exercise your data subject rights, please contact us at:
Toys Retailing (Thailand) Ltd
Address: 20th Floor, Thanapoom Tower, 1550 New Phetchaburi Road, Makkasan, Ratchathewi, Bangkok 10400
Tel.: 02-023-6820
Email: help@toysrus.co.th
You can also request modification or deletion of your account and personal data by contacting us via below link.
https://help.toysrus.co.th/hc/en-us/requests/new?ticket_form_id=22101716168985
9. Cookies
Please see our separate Cookie Policy for our use of Cookies on Websites.
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the "Help" section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of this web site.
10. Links to Other Sites
We may offer links to sites that are not operated by Toys"R"Us Corporation. You should note that we do not have any control over that other website. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies and any data you submit to those companies is subject to their privacy policies.
11. Other Toys"R"Us Websites
All Toys"R"Us web sites operated by Toys"R"Us (Asia) Limited will adhere to this Privacy Policy. The policies of some Toys"R"Us sites may vary, however, because of local customs, practices or laws or due to circumstances unique to that site. In all cases, however, sites operated by Toys"R"Us (Asia) Limited will honor the commitments to our customers set forth in this policy regarding the collection and use of personal data.
12. Changes to our Privacy Policy
This Privacy Policy is effective as of [December] [31], [2025] and shall be amended from time to time to reflect any updates in accordance with the PDPA. From time to time, it may be necessary for Toys"R"Us to change this Privacy Policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be retroactive applied and will not alter how we handle previously collected data. If there is any inconsistency or conflict between the English and Thai versions of this Privacy Policy, the English version should prevail.
